Market Analysis: Global Juice Concentrate Market is a non-fermented liquid extract obtained by squeezing fresh fruits which has almost no water content. Juice concentrates are as healthy as the fresh fruits. Low-cost involvement in logistics and storage, and high demand for fruit drinks, yogurt, ice cream, and baby food are primarily driving the global juice concentrate market. Also, high demand of juice concentrate from confectionary industry has surged the global juice concentrate market.
Juice concentrate is light on stomach and good for digestion as it is enriched with some of the most essential nutrients and minerals that our body needs. Due to hectic work schedules that working class goes through every day, they are unable to take proper nutrient regularly and their body lacks these as well as antioxidants that helps in treating various heart, skin, hair and other health related problems.
Globally, the Juice Concentrate Market is mainly driven due to growing awareness among consumer regarding importance of nutrient intake. Consuming vegetable juices is convenient than consuming cooked vegetable as cooking is a tedious process especially when hectic schedule is followed every day without fail. Increasing popularity about natural as well as healthy ingredients in juice concentrate is affecting growth of the market. Manufacturers are introducing number of products with different combination of vegetables, fruits and other ingredients which is fueling sales of juice concentrate worldwide. Rising recommendation of juice concentrate from dieticians is also supporting the market growth due to urge for living a healthy lifestyle.
Major Key Players Analysis: With strategic expansions, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. Establishing market in these emerging economies is profitable based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred. Industrial players are involved in the acquisition of small players which will further support the company to expand and reach out to consumers across the regions. The promotional strategy followed by industrial players aids in retaining the existing the customers and also to regenerate new customer base.
The key players profiled in Juice Concentrate are AGRANA Investment Corp (Austria), Archer Daniels Midland Company (U.S.), Ingredion Incorporated (U.S.), Sudzucker AG (Germany), SunOpta, Inc. (Canada), Diana Naturals (France), SVZ International B.V. (the Netherlands), and Doehler Group (Germany) among many others.
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Regional Analysis: The global Juice Concentrate market is segmented into North America, Europe, Asia Pacific and rest of the world (RoW). The European market is dominating the global juice concentrate market followed by North America. In Europe, Germany and France are the major consumers of juices and concentrates, due to high demand for fruit drinks. Moreover, North America region is expected to grow in the juice concentrate market owing to harmful effects of artificial sugar in carbonated drinks. Additionally, increased demand for juice concentrates in confectionary products is anticipated to uplift the global market during the forecast period 2017-2023.
food and beverages 