Market Analysis
Nutritional bars are gaining popularity among the working-class population. The trend is prognosticated to continue over the next couple of years. However, the availability of different substitutes is projected to hold the expansion of the global nutritional bar market in the upcoming years.
Market Research Future (MRFR)’s new study reveals that the global nutritional bar market is set to strike a moderate growth rate during the forecast period. The increasing awareness about healthy food habits has accelerated the consumption of nutritional bars. Additionally, the changing lifestyle of the population due to urbanization and increased disposable income has intensified the demand for nutritional bars as a meal replacement snack owing to its rich nutritional content.
The key players are endeavoring to introduce flavor innovations along with the addition of healthier ingredients such as omega-3 for capitalizing on the growth opportunities. This, in turn, is expected to catalyze the expansion of the nutritional bar market. The product has gained popularity as a healthy snack among the sports enthusiasts, which is likely to augment the nutritional bar market over the assessment period.
Major Key Players
Some of the key players profiled in this Nutritional Bar Market Size are Kashi Company (U.S.), Quaker Oats Company (U.S.), Atkins Nutritionals, Inc. (U.S.), Clif Bar & Company. (U.S.), General Mills Inc. (U.S.), Kellogg Co. (U.S.) and Mars Incorporated (U.S.)
Industry Developments
In August 2018, Herbalife Nutrition, a global nutrition company, has launched Herbalife24 ACHIEVE Protein Bar which is a convenient snack for long-lasting energy.
In October 2018, one brands, producer of protein snacks, has launched new white chocolate truffle protein bar.
In October 2018, NutreeLife, based in Preston, England, has launched a new product line “Live Well” which is claimed to be the first vegan protein bar snack bar in Great Britain.
In October 2018, Mars Wrigley Confectionery, a global leader in the confectionery industry, will be rolling out new variations of Mars and Snicker bars in the U.K. from January 2019. The new bars will be containing high protein and less sugar.
food and beverages 